Interviews & Moderating for Brands
ALDO Group | 50th Anniversary Master Class
This fall, the ALDO Group celebrated its 50th anniversary by hosting a series of master class events across Canada.
Gen prepared and led a thoughtful interview on-stage with founder Aldo Bensadoun, followed by an audience Q&A. The conversation, which felt intimate and personal, gave an inside look at the man and how he built the successful international business that continues to thrive to this day.
Aldo’s Chief Brand Officer, Daianara Grullon Amalfitano, joined Mr Bensadoun on stage in Toronto and Vancouver, while Andrew Viera, Vice President of ALDO Footwear Product Creation, took part in Montreal.
The audience of 300+ in each city consisted of customers, store associates, and fashion and retail students.
Reitmans | Really You
In August 2020, Canadian fashion retailer Reitmans launched its newest diversity initiative titled Wear Your Support. They invited seven Canadian ambassadors to share their voices and create their own personal T-shirt design in support of seven great charities that help promote values of education, empowerment, inclusion and diversity.
For the campaign, Gen hosted a series of Instagram Live Interviews on Reitmans' social media with each of the 7 ambassadors, in both English and French.
Watch the interviews on Reitmans' Instagram Live feed.
ALDO | Love Planet
On September 17th, 2020, ALDO launched its very first Love Planet collection, a range of sustainable shoes and accessories created with planet-loving materials.
To highlight the launch, ALDO asked Gen to moderate a Q&A for US and Canadian media. For the two sessions, Gen worked hand-in-hand with the internal team to design a thoughtful and informative interview-style discussion with the brand's Sustainability Team Lead, Karine Kicak.
Watch the Q&A session here.
alcove | Conferences & Podcast
Since its launch in 2016, Gen has been the host and interviewer for the conference series and award-winning podcast, alcove. From successful entrepreneurs to world-renown entertainers, Gen has interviewed a wide range of guests for alcove, including:
- Sugar Sammy (comedian & actor)
- David Bensadoun (Aldo Group CEO)
- Dominique Anglade (Politician)
- Byron & Dexter Peart (Designers & Entrepreneurs)
- ...and many more
During the pandemic, as an alternative to in-person events, Gen hosted a series of alcove Instagram Live conversations, which can be viewed here. For more information, visit www.alcovemoments.com